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| PSP
Info Page |
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| PlayStation Portable |
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| Manufacturer |
Sony Computer Entertainment |
| Type |
Handheld game console |
| Generation |
Seventh generation |
| First available |
JP
December 12,
2004
NA
March 24,
2005
KR
May 2,
2005
EU
September 1,
2005
AU
September 1,
2005 |
| System storage |
Memory Stick PRO Duo |
| Connectivity |
Wi-Fi (802.11b),irDA, USB |
| Units sold |
Worldwide: 9.77 million (sold in
the time between April 2006 and March 31,
2007)United States: 8.3 million (as of September
1, 2007) |
| Units shipped |
Worldwide: 25.39 million (as of
March 31, 2007) Japan: 6.92 million
North America: 9.58 million
Europe: 8.89 million |
| Top-selling game |
Grand Theft Auto: Liberty City Stories |
The PlayStation Portable (officially
abbreviated as PSP) is a handheld game
console released and currently manufactured by Sony
Computer Entertainment. Its development was first
announced during E3 2003, and it was officially
unveiled on May 11, 2004 at a Sony press conference
before E3 2004. The system was released in Japan on
December 12, 2004, the United States and Canada on
March 24, 2005 and in Europe and Australia on
September 1, 2005. It is considered the first
handheld video game system to use an optical disc
format (Universal Media Disc).
A new slimmer and lighter version of the
PlayStation Portable, titled Slim and Lite, was
announced on July 11, 2007 and Sony's press
conference at E3 2007. It was made available in the
US, Europe and Japan in September 2007 with various
colours and a very different box packaging to the
original PSP. Among these versions three were
physically shown at E3 2007: a white version with a
Star Wars imprint, a piano black version and an ice
silver version.
Design and
specifications
The PlayStation Portable was designed by
Shin'ichi Ogasawara ( 小笠原伸一)
for the Sony Computer Entertainment subsidiary of
Sony Corporation. Early models were made in Japan
but in order to cut costs, Sony has farmed out
PlayStation Portable production to non-Japanese
manufacturers, mainly in China.
The unit measures 170 mm
(6.7 inches) in length, 74 mm (2.9 inches) in width,
and 23 mm (0.9 inches) in depth, and has a mass of
280 grams (a weight of 0.62 lb) including the
battery. The Samsung (previously Sharp) branded TFT
LCD screen measures 110 mm (4.3 in) diagonal with a
16:9 ratio and a 480×272 pixel resolution capable of
16.77 million colors. It has four possible
brightness settings, the brightest of which is
disabled in the older firmware versions unless on
A/C power.
The PlayStation Portable's main microprocessor is
a multifunction device named "Allegrex" that
includes a 32-bit MIPS32 R4k-based CPU, a Floating
Point Unit, and a Vector Floating Point Unit.
Additionally, there is a processor block known as
"Media Engine" that contains another 32-bit MIPS32
R4k-base CPU, hardware for multimedia decoding (such
as H.264), and a programmable DSP dubbed "Virtual
Mobile Engine". The secondary CPU present in the
Media Engine is functionally equivalent to the
primary CPU save for a lack of a VPU. The MIPS CPU
cores are globally clocked between 1 and 333 MHz.
During the 2005 GDC, Sony revealed that it had
capped the PlayStation Portable's CPU clock speed at
222 MHz for licensed software. Its reasons for doing
so are unknown, but are the subject of some
speculation. Various homebrew tools enable users to
operate at 333 MHz, generally leading to a higher
frame rate at the expense of battery life. On June
22, 2007, Sony Computer Entertainment confirmed that
the firmware version 3.50 does in fact remove this
restriction and allows future games to run at the
full 333 MHz speed. It does not affect
already-released games.
The system has 32 MiB main RAM and 4 MiB embedded
DRAM. The 4 MiB of eDRAM consists of 2MiB dedicated
to the Graphics Unit and 2MB dedicated to the Media
Engine secondary processor. There is no memory
management unit for either CPU. No evidence of a TLB
has been found. The co processor that normally
manages the TLB-based MMU seems to be a custom
effort by Sony and has no integrated memory. Both
CPUs contain 16KiB of two-way set associative
instruction cache and data cache respectively. There
is additionally 16KiB of scratchpad RAM which, while
faster than main RAM, is not nearly as fast as the
integrated cache.
The 166 MHz graphics chip has 2 MiB embedded
memory and through its 512 bit interface provides
hardware polygon and NURBS rendering, hardware
directional lighting, clipping, environment
projection and texture mapping, texture compression
and tessellation, fogging, alpha blending, depth and
stencil tests, vertex blending for morphing effects,
and dithering, all in 16 or 24 bit color. The
graphics chip also handles image output.
Specifications state that the PlayStation Portable
is capable of rendering 33 million flat-shaded
polygons per second, with a 664 million pixel per
second fill rate.
Optical drive
The PlayStation Portable uses a drive compatible
with Sony's proprietary Universal Media Disc format.
Use of the drive increases battery drain by
approximately 10% and the system has been criticized
for having very slow data transfer speeds,
translating into load times of more than 2 minutes
in total for some games. However this has been
improved with the redesigned PSP as it now has a
longer battery life and faster loading times.
Controls
Despite its movie and music playback
capabilities, the PlayStation Portable has primarily
gaming-oriented controls (as opposed to the controls
typical to television remotes or MP3 players): two
shoulder buttons, the PlayStation face buttons ( ,
 ,
 ,
 ),
start and select buttons, a digital 4-directional
pad, and an analog nub. There is also a row of
secondary controls along the underside of the
screen, for controlling volume, music settings
(either switching the audio off and on in games or
selecting different equalizer presets), screen
brightness, and a "Home" button for accessing the
system's main menu.
Battery life
PlayStation Portable's default battery life
varies widely depending on application from less
than 3 hours while accessing a wireless network and
having screen brightness on its highest setting to
more than 11 hours during MP3 playback with the
screen turned off. An extended-life 2200 mAh battery
will increase this by approximately 20%. A sleep
mode is also available that uses minimal battery
power to keep the system's RAM active, allowing for
"instant on" functionality. A system in sleep mode
(with a fully-charged battery) has been shown to
lose an average of only 1% battery life per 24-hour
period.
At E3 2007, new information about the "SLIM PSP"
was released, including news that the new PSP will
have improved battery life. This new PSP will use a
thinner battery, its standard having a capacity of
2200 mAh vs 1800 of the original PSP. However, that
information turned out to be false, as the new PSP,
now known as the PSP Slim & Lite, actually uses a
smaller capacity battery of 1200 mAh. Overall, the
PSP Slim & Lite has the same battery life as the
original console, due to the lower power
consumption. Original batteries will be compatible
with this new PSP, however, the battery cover will
not be able to fit over the battery but Sony is
reportedly working on a workaround.
Interface
The PlayStation Portable's main menu interface is
the "XrossMediaBar" (XMB) used by recent Sony TVs,
the PSX (DVR) hardware, and the PlayStation 3. It
consists of a horizontal sequence of icons, in this
case Settings, Photo, Music, Video, Game, and
Network, which show a vertical sequence of sub-icons
when highlighted.
The XMB allows the user to adjust settings,
connect the device to a PC (via USB), connect to and
browse the Internet, and play video, audio, and
games. The XMB may be accessed at any time in a game
by pressing the Home button, but the PSP must exit
the currently running game due to memory
limitations.
The PSP's default background color changes
depending on the current month of the year. The user
may also manually set the color or specify a
background image from a connected Memory Stick (with
firmware version 2.00+).[8] Firmware 3.70 and higher
include the Custom Theme feature, which lets a user
change everything in the interface (Icons,
Background). Currently, there are 10 official
themes: Lemmings, Wipeout, "Cookies," "Pink," and 6
different themes based off of the game Pursuit
Force.
Variations and
accessories
PSP Core Pack Price History
| (Previous
prices greyed out) |
| Country |
Price |
Date |
| United States |
US$199.99 |
April 30, 2007 |
| United States |
US$169.99 |
May 14, 2007 |
| Hong Kong |
HK$1360 |
April 3, 2007 |
| South Korea |
KRW196,000 |
May 30, 2007 |
| Europe |
EU€199,99 |
April 3, 2007 |
| Europe |
EU€169,99 |
May 4, 2007 |
| Canada |
CDN$199.99 |
April 3, 2007 |
| India |
INR 13990 |
25 August
2006 |
| India |
INR 8990 |
27 April 2007 |
| Australia |
AU$329.95 |
May 24,2007 |
| Australia |
AU$279.95 |
April 3, 2007 |
| Singapore |
S$ 279.00 |
June 9, 2007 |
| United Kingdom |
GB£180.00 |
September 1, 2005 |
| United Kingdom |
GB£149.99 |
April 3, 2007 |
| United Kingdom |
GB£129.99 |
May 4, 2007 |
In Japan a base unit package or Core Pack was
available at launch and was later released in North
America and Europe. The Core Pack (or Base Pack in
Australia) contains the console, a battery, and an
AC adapter. The Core Pack retails for US$169.99,
HK$1360, CDN$199.99 EU€169.99, AU$279.99 and
GB£129.99.
The Value Pack contains everything the core does,
as well as a 32 MB Memory Stick Pro Duo, earphones
with remote control, a slip-case, a wrist strap, and
a Sampler Disc (in some territories). The Value Pack
retails for USD $219, CDN $249.99, GBP £150.99, JPY
¥26,040, HKD $1660, SGD $335.00, EUR €209, AUD
$349.95 and NZD $429.00. In some areas, the Value
Pack has been superseded by the Entertainment Pack,
containing the items of the Core Pack plus a copy of
ATV Offroad Fury: Blazin' Trails, the UMD movie
Lords of Dogtown, and a 1 GB Memory Stick Pro Duo.
The Giga Pack is similar to the value pack, except
that the Memory Stick Pro Duo is upped to 1 GB; it
also includes a USB Cable and stand. It retails for
JPY ¥29,800, USD $299, CDN $349, and GBP £214. The
Giga Pack is still available in all territories
except North America, as the deal was based on a
special offer that ended after the 2005 holiday
season. Various other packages also exist.
Optional accessories offered by Sony include the
PlayStation Portable headset, carrying case,
extended-life 2200 mAh battery, headphones with
remote control, battery charger, car adapter,
accessories pouch and cleaning cloth, AC adapter,
and system pouch and wrist strap.
Colors
The PlayStation Portable is currently available
in six colors. They are in black, ceramic white,
pink, metallic blue, silver, and champagne gold. The
ceramic white variation is available in Japan, South
Korea, Taiwan, Thailand, Singapore, Hong Kong,
Australia, New Zealand, and Europe, while the pink
variation is available only in Europe, Hong Kong,
Singapore and Japan. The silver and metallic blue
variations were released on 14 December 2006 and 21
December 2006 respectively in Japan and Hong Kong
exclusively. Metallic Silver and Gold colors are due
out later this year in Europe. A "champagne gold"
colored PSP was released in Japan and Hong Kong on
22 February 2007.[13] The PSP was available in a
camouflage livery in the MGS:PO special packaging on
October 30, 2006.
Model Numbers
On the base of the PSP is the model number of the
unit. This number indicates the intended region the
unit was designed for. These model numbers are as
follows:
 | PSP1000 - Japan |
| PSP1001 - USA |
| PSP1002 - Australia |
| PSP1003 - United Kingdom |
| PSP1004 - Europe, Middle East, and Africa |
| PSP1005 - Korea |
| PSP1006 - Hong Kong |
| PSP1007 - Taiwan |
| PSP1008 - Russia |
| PSP1009 - China |
Camera, GPS and
Digital TV Receiver
The PSP Camera and PSP GPS attachment were first
announced for the PSP in March 2006.
Called the Quick Shot ( ちょっとショット,
Chotto Shot?), the PSP Camera supports video and
photo taking. The camera was released in Japan on
November 1, 2006 for ¥5,000
(approximately $42 USD). The PSP camera has also
been released in Singapore on the same month for SGD
various and Europe in 2006 for £34.99 under the name
of the Go!Cam. Included with the camera is the
Go!Edit software for the PSP that can be used to
enhance captured movies and photos with sound
effects and graphical features.
The GPS receiver features support for GPS-enabled
games such as a projected re-release or update of
Hot Shot Golf, as well as Metal Gear Solid: Portable
Ops. The GPS Receiver went on sale in Japan December
7, 2006 for ¥6,000 (approximately $50 USD), and is
set for release in Europe under the name Go!Explore
in 2008.
Both the Camera and GPS peripherals have been
confirmed for the U.S. but no date has been stated.
Also announced at E3 2007, was a new Digital TV
1seg add-on tuner/receiver peripheral for the
current and new slim PlayStation Portables. It will
launch alongside the slim PSP, in Japan only
(September 20, 2007), with a retail price of ¥6,980
($57). It will also include cables for TV tuning.
Web browser
The PlayStation Portable web browser is an
embedded microbrowser. It is a version of the
NetFront browser made by Access Co. Ltd. and was
released for free with the 2.00 firmware upgrade on
July 27, 2005 in Japan, August 24, 2005 in North
America.
The browser supports most normal web
technologies, such as CSS. There are 3 different
rendering modes, "Normal", "Just-Fit", and
"Smart-Fit". "Normal" will display the page with no
changes, "Just-Fit" will attempt to shrink some
elements to make the whole page fit on the screen
and preserve layout, and "Smart-Fit" will display
content in the order it appears in the HTML, and
with no size adjustments; instead it will drop an
element down below the preceding element if it
starts to go off the screen.
The browser also has full HTTP cookie and form
support, as well as basic JavaScript capabilities.
However there is an input limit on form fields,
making the entering of large amounts of text, such
as when editing a Wikipedia article, nearly
impossible.
Version 2.70 of the PSP firmware also introduced
basic Flash playing capabilities to the browser,
however the player was only version 6, three
iterations behind the current desktop version 9.
Initial character encoding support was limited to
Cyrillic (ISO-8859-5), Japanese (EUC-JP), Japanese
(Shift JIS), Korean (EUC-KR) and Western
(ISO-8859-1). The version 2.50 firmware upgrade
added Unicode (UTF-8) and Auto-Select as options in
the browser's encoding menu, and also introduced the
saving of input history for online forms. Version
2.60 added Simplified Chinese (GB18030) and
Traditional Chinese (Big5) to the encoding menu.
The browser has a very basic user interface
consisting of 2 bars that are hidden during browsing
and only displayed when the user taps "".
The top bar of the interface displays the page title
(which scrolls if it is too long to fit on the
screen) and the current address. The bottom bar
displays 10 icons: File, Back, Forward, Refresh,
Home, Bookmarks, History, View, Tools, and Help.
File, Bookmarks, History, View, and Tools all open
submenus while Help displays a diagram of the PSP
system itself indicating the function of each button
whilst using the browser.
The browser also has limited
tabbed browsing support, with a maximum of three
tabs. Pages are opened in new tabs either when a
website tries to open a link in a new window using
target="blank" or when the user selects a link and
holds down
rather than just tapping it. The user switches
between tabs by holding ""
and tapping the shoulder buttons.
If a page requires too many resources, the
browser will refuse to load it.
Games
In addition to playing PlayStation Portable
games, there have been new releases of downloadable
PlayStation games that can be played via emulation
for the PlayStation Portable. Currently, the only
official way to access this feature is through the
PlayStation Network service for PlayStation 3.
Demos
Demos for commercial PlayStation Portable games
can be downloaded and booted directly from the
Memory Stick PRO Duo. Demos are also sometimes
issued in UMD format and mailed out or given to
customers at various retail outlets as promotional
content. Demos can also either be downloaded to a
personal computer and later transferred into the
"GAME" file on the PSP's Memory Stick or downloaded
directly to the PSP using the PSP's system browser.
Greatest Hits titles
During E3 2006, Sony Computer Entertainment
America announced that the Greatest Hits range of
budget titles were to be extended to the PSP system.
On July 25, 2006, Sony CEA released[18] the first
batch of Greatest Hits titles. The PSP Greatest Hits
lineup consist of games that have sold 250,000
copies or more and have been out for 9 months. Every
PSP game in this lineup will retail for $19.99 each.
Sony Computer Entertainment Europe announced at
around the same time the availability of a number of
titles under the Platinum range for €24.99 each in
the Eurozone and £19.99 in the UK.
Multimedia playback
MagicGate Memory Stick Slot
PSP Slim
MagicGate Memory Stick Slot
Full screen resolution (480×272) video playback
from Memory Stick
The Playstation Portable is also able to play
back movies on a UMD Universal Media Disk format.
PlayStation Portable's audio player supports a
number of audio codecs, including ATRAC, AAC, MP3,
and WMA, and has the option to be played with or
without a set of five visualizations. The image
viewer will display several common image formats
including JPEG, Bitmap, and PNG. However, image
viewing is limited by the file size and resolution
of the image and any image exceeding a file size or
resolution cannot be displayed. This is usually the
case with attempting to show DSLR images on a
PlayStation Portable.
MPEG-4 and AVC video formats are also compatible
with PlayStation Portable. With reasonable video and
audio bit-rate settings (a resolution of 320×240, a
video bit rate of 500 Kb per second, and an audio
sampling rate of 22050 Hz) a 22-minute video file is
roughly 55 MB, enough to fit on a Memory Stick Duo
as small as a 64 MB. At the same rate, a
hundred-minute feature film can fit on a 256 MB
Memory Stick. As of firmware update version 3.30,
H.264/MPEG-4 AVC Main Profile video files of the
following sizes can be played: 720×480, 352×480, and
480×272. Many video files, both free-to-distribute
and copyrighted, have been encoded for the
PlayStation Portable and are available on the
Internet. Game and movie trailers are increasingly
available, even from studios' official websites.
There are numerous software applications and
hardware devices specifically designed for
PlayStation Portable's various media-centric
applications. One of the best known software is
PSPVideo9, which has the ability to convert any
video file to a watchable psp format. Interestingly
enough, any videos downloaded to a psp are viewable
through a streaming USB connection to any Xbox 360
or PlayStation 3, which then makes them viewable on
a television.
Wireless networking
The PlayStation Portable can connect to a
wireless network through Wi-Fi IEEE 802.11b. This
allows 2-16 players with PlayStation Portables to
create a local, ad-hoc network for multiplayer
gameplay, and also allows the PSP user to connect to
the internet via an internet-connected Wi-Fi router.
By connecting to the internet, players can compete
against other players also connected to the
internet, or browse the web and download files to
the Memory Stick via the built-in Access Co.
NetFront browser. Use of wireless network features
unfortunately increases the power consumption and
results in a lower battery life. Homebrew developers
have made Microsoft Windows like portals through the
browser to make it look like their PSP systems were
running Windows.
The PlayStation Portable features a standard IrDA
port located on the top left of the device. To date,
the only games or applications to leverage this
feature have been homebrew. This can be used to
control many TVs as well as other infrared devices.
The port is absent from the new PSP slim redesign,
which was probably removed due to the lack of any
official software that utilised it. Instead, the
Wifi switch has moved to the top where the port
previously was, so gamers do not accidentally turn
wifi off when browsing the web, playing online, etc.
Internet connectivity
The PlayStation Portable's main menu allows the
user to configure the system for use across the
Internet or an intranet via a wireless connection,
known as infrastructure mode. The PlayStation
Portable's menu can recognize protected and
non-protected wireless networks within its range,
and supports connecting to WEP and WPA encrypted
networks.
Use of infrastructure networks in PlayStation
Portable software began with a small number of
titles at the U.S. launch, supporting online play.
South Korean PlayStation Portables have shipped with
software providing web browsing and multimedia
streaming features, but only through company-owned
Wi-Fi hot spots, and with a monthly fee.
Sony's LocationFree Player allows users to stream
live television broadcasts (or other video content)
to their PlayStation Portable, within their WiFi
network, or remotely via the Internet.
RSS feeds
The
RSS features allow the user to download video
web feeds or listen to podcasts from websites. RSS
or podcast content can be saved to the Memory Stick
Duo. Audio (and more recently video,) content can be
streamed and played "live." After the release of
firmware 3.50, there is now a RSS Guide function.
Ad-hoc networks
Ad-hoc wireless networking allows for up to 16
PlayStation Portables within range to communicate
directly to each other (typically for multi player
gaming). One unit acts as the host for a game, which
is available to other PlayStation Portable units
within that system's range, and appears in a list
when the
client PlayStation Portable searches for
available
hosts. One can also use an Ad-Hoc network to
send images from one PlayStation Portable to another
by use of the "send" and "receive" functions that
appear in the "PHOTO" menu.
Gamesharing
Some titles for the PlayStation Portable support
a feature dubbed "gamesharing," which facilitates a
limited set of multi player features between two
PlayStation Portables with only one copy of the game
UMD. A reduced version of the game being shared is
transferred to the PlayStation Portable without a
UMD via the PlayStation Portable's Wi-Fi connection,
whereupon it is loaded into
RAM and runs.
Such "gameshare versions" of titles usually have
their feature set reduced because of technical
limitations. This is mainly due to transfer times since data for the game
must be transferred to the second PlayStation
Portable wirelessly, at a rate of 11
megabits per second.
PSP Slim & Lite
At E3 2007, Sony released information that a new
version of the PSP would be released in September
2007, for all regions. The new PSP is 33% lighter
(reduced from 280g to 189g) and 19% thinner than the
original PSP system. The redesign now also features
a TV Output, supports charging via USB, and double
the onboard RAM (32MB to 64MB). It also
caches UMD data in memory to decrease game
loading times. The WLAN switch has been moved to the
top where the old IR Receiver was to avoid
accidental switching, and the speakers have been
moved from the bottom of the unit to the face to
combat the poor volume and audio quality of the old
model.
System Software
Each PlayStation Portable runs a particular
version of the PSP
system software (Sony's name for the unit's
firmware), which comprises the device's
operating system and additional core functionality.
System software updates can be obtained in four
ways:
| Direct download to the PSP over
Wi-Fi. This can be performed by choosing
"Settings", "Network Update" from the
XMB. |
| Download to a PC, then transfer to the PSP via
a
USB cable or
Memory Stick. |
| Included on the
UMD of most games. These games may not run
with earlier firmware than the version on their
UMD. |
| Download from a PS3 to a PSP system via USB
cable. (Japanese Version Only) |
While system software updates can be used with
consoles from any region, Sony recommends only
downloading system software updates released for the
region corresponding to the system's place of
purchase. System software updates have added various
features including a web browser, Adobe flash
support, additional codecs for images, audio, and
video, PlayStation 3 connectivity, as well as
patches against several security exploits,
vulnerabilities, and execution of homebrew programs.
If the power supply is lost while writing to or
updating the system software, the console will no
longer be able to boot.As of September 13, 2007, the
latest version of the System Software is 3.71.
Homebrew development
In May 2005, it was found that PlayStation
Portables using the 1.00 version of the firmware
(meaning original, first launch Japanese-only
PlayStation Portables) could execute unsigned code.
What this meant in practice was that these
PlayStation Portables could run homebrew software,
as the mechanism for checking to make sure that
software has been approved by Sony had not yet been
activated. Later exploits have allowed for
PlayStation Portables using later versions of Sony's
firmware to run homebrew applications, and
development of new exploits to bypass new
restrictions to limit unauthorized programs is
ongoing. Utilizing homebrew applications allows for
a significant increase in functionality on the PSP,
such as FLAC and Ogg Vorbis audio playback,
emulation of dozens of different video game systems,
and eBook viewing. Since the creation of the
Pandora's Battery software by a conglomeration of
PSP homebrew developers, any PSP may be hacked to
utilize homebrew software, regardless of its
firmware version.
PlayStation Store (PC)
On September 20, 2007, SCEI launched the
PlayStation Store (PC) for the PSP, an online
shopping service similar to the PlayStation Store
for the Playstation 3. The service is only available
in Japan.
Controversial
advertising campaigns
| Sony admitted in late 2005 to
hiring graffiti artists to spray paint
advertisements for the PSP in seven major U.S.
cities including New York City, Philadelphia, and
San Francisco. The mayor of Philadelphia has filed
a cease and desist order and may file a criminal
complaint. According to Sony, it is paying
businesses and building owners for the right to
graffiti their walls. |
| In 2006, Sony ran a poster
campaign in England. One of the poster designs
with the slogan "Take a running jump here" was
removed from a Manchester Piccadilly station tram
platform due to concerns that it might encourage
suicide |
| News spread on in July 2006 of
a billboard advertisement released in the
Netherlands which depicted a literally white
colored woman holding a similarly literally black
colored woman by the jaw, saying "PlayStation
Portable White is coming." Some found this to be
racially charged due to the portrayal of a white
woman subjugating a black woman. Two other similar
advertisements also existed, one had the two women
facing each other on equal footing in fighting
stances, while the other had the black woman in a
dominant position on top of the white woman. The
stated purpose of the advertisements was to
contrast the white and black versions of its game
console available for sale. These ads were never
released in the rest of the world, and were pulled
from the Netherlands after the controversy was
raised. |
| Sony came under scrutiny online
in December 2006 for a guerrilla marketing
campaign hoping to go viral, for the console, with
advertisers masquerading as young bloggers who
desperately wanted a PSP. The site was registered
to and created by youth marketing company Zipatoni
on behalf of Sony before it was taken down. |
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